SimplyAnalytics

Create thematic maps, rankings and tables using demographic, marketing, and consumer behavior data; includes Nielsen Scarborough, Claritas, MRI, and Census data.

Note

Create an account with your emory.edu email and SimplyAnalytics will save your searches and variables to save you time on future searches.

Login Details

Use of databases requiring a GBS SharePoint registration or login are restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases

Need More Help ?

Getting Started with Simply Analytics
Using PRIZM Premier in Simply Analytics
MRI-Simmons FAQ
Using Nielsen Scarborough in SimplyAnalytics
How to Use Nielsen Scarborough Crosstabs
SimplyAnalytics: Finding Claritas PRIZM Premier Data (YouTube 7:23)

Subjects

Marketing Data

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Proper Use of GBL Databases

Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions. Have Questions? Send us a message at Ask a Librarian.