MediaRadar (formerly Vivvix)
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MediaRadar: formerly Vivvix | Advertising Insights| Kantar Stradegy | AdSpender
This database includes detailed coverage of brand, company, and competitor advertising information and spend.
For access to historical annual data (1988-2005), see print Ad$ Summary, HF5801 .A18 or the print Advertising Red Books, BUSREF HF5804 .S72.
Client Support: 1-800-497-8450, 8am-8pm
Note: some of the below search tips still show the old Vivvix logo; the search strategies work the same for MediaRadar
- Viewing Snapshots of U.S. Spend for Companies and Brands
- Creating a Custom Report
- Editing and Changing (Clone) Existing Reports
- Creating Advertiser and TV Program Reports
- Analyzing Year of Year Spend by Media
- Analyzing Advertiser Spend By Local Market Media
- Content Update Frequency
- Detailed Definitions of Content (print, radio, tv, online...)
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Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions. Have Questions? Send us a message at Ask a Librarian.